Start Lean

Presented by Tamala Francis,
Founder & CEO at Francis & Co.

HERO SECTION (TOP OF PAGE)

Feeling better is a great start. Staying better takes structure.

Most people don’t struggle with motivation.
They struggle with inconsistency, guesswork, and stopping too early.

AIM Memberships exist to solve that.

They provide a clear, supportive structure that helps you:

• maintain progress after pain improves

• build consistency without overwhelm

• stop cycling between “feeling good” and starting over

No pressure.
No overuse.
Just support where it actually matters.

WHY MEMBERSHIPS EXIST (THIS IS THE MOST IMPORTANT SECTION)

Why we use a membership model

In traditional care models, people:

• come in when something hurts

• feel better

• disappear

• and return months later with the same issue

Not because they failed —
but because there was no structure to support what came next.

Memberships are how we close that gap.

They aren’t about frequency.
They’re about continuity.

They create a rhythm of care that supports:

• movement quality

• recovery

• and long-term confidence in your body

If you’ve ever said, “I don’t want to undo all this progress,”
this is what memberships are designed for.

WHO MEMBERSHIPS ARE FOR

AIM Memberships are ideal for people who:

• want to stay proactive instead of reactive

• value guidance over guessing

• prefer consistency without feeling locked in

• want care that evolves as their body does

They are not designed for:

• one-off visits only

• quick fixes

• or people who want to manage everything alone

Both approaches are valid — this is simply for those who want support built in.

HOW MEMBERSHIPS SUPPORT THERAPY → TRAINING

Where memberships fit in the AIM system

At AIM, we view care as a continuum:

Therapy helps your body feel safe again
Training builds strength and control around that movement
Recovery supports sustainability and adaptability

Memberships provide the structure that allows these pieces to work together — without needing to constantly reset or reassess from scratch.

They don’t replace individual sessions.
They support them.

MEMBERSHIP OPTIONS (KEEP THIS SECTION CLEAN)

(This is where your existing membership tiers can live — minimally formatted.)

Each membership includes a combination of:

• chiropractic care

• recovery sessions (cold plunge, sauna, contrast)

• and/or training support

The goal is not to “use everything.”
The goal is to have access and consistency.

If you’re unsure which option fits you best, we’re always happy to guide you.

CALM CLOSE (NO HARD CTA)

Choosing structure doesn’t mean pressure

Memberships are simply one way we support people who want:

• fewer setbacks

• more confidence

• and progress that doesn’t disappear when life gets busy

If you’re exploring what the right level of support looks like for you, we’re here to help you decide — not push you to commit.

OPTIONAL FOOTNOTE (VERY SUBTLE)

If you’re new to AIM or unsure what your next step should be, many people begin with a Therapy → Training Intro Session to experience how our system works before choosing ongoing support.